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01-16-2014, 03:03 AM
<p>Filed under: <a href="http://www.autoblog.com/category/detroit-auto-show/" rel="tag">Detroit Auto Show</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/bmw/" rel="tag">BMW</a>, <a href="http://www.autoblog.com/honda/" rel="tag">Honda</a>, <a href="http://www.autoblog.com/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/toyota/" rel="tag">Toyota</a>, <a href="http://www.autoblog.com/fiat/" rel="tag">Fiat</a></p><a href="/2014/01/15/automobile-advertising-of-the-year-winners-video/#continued"><img alt="Honda Illusions ad" data-credit="Honda" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1188x799+90+50/resize/628x417!/format/jpg/quality/85/http://o.aolcdn.com/hss/storage/adam/25a4798eef82cb7fdd5af3ab51658e69/Screen%20Shot%202014-01-15%20at%2012.39.35%20PM.png" data-mep="92576" /></a><br />
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This year the <a href="http://www.autoblog.com/detroit-auto-show/">Detroit Auto Show</a> didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.<br />
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<a href="http://www.autoblog.com/honda/">Honda</a> walked off with three of the six awards, its <a href="http://www.autoblog.com/2013/07/08/honda-hands-ad-is-a-worthy-successor-to-cog/"><em>Hands</em></a> spot taking Broadcast honors, its <em><a href="http://www.autoblog.com/2013/07/26/honda-celebrates-life-ayrton-senna/">Sound of Honda</a></em> getting the Online category and <a href="http://www.autoblog.com/2013/10/24/honda-crv-impossible-illusions-ad-video/"><em>Illusions</em></a> winning Public Choice. <a href="http://www.autoblog.com/hyundai/">Hyundai</a> made the grade in Interactive with <em>Driveway Decision Maker</em>, <a href="http://www.autoblog.com/fiat/">Fiat</a> captured Print/Outdoor with its "<a href="http://www.autoblog.com/photos/2013-automobile-advertising-of-the-year-finalists/#photo-2117554/">Letters</a>" ad, and Toyota's <a href="http://www.autoblog.com/2012/10/14/watch-a-toyota-tundra-tow-space-shuttle-endeavor/"><em>Tundra Endeavor Campaign</em></a> spot and BMW's <em>A Window into the Near Future</em> were co-winners for Experiential.<br />
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You can watch all of the press release and winning <a href="/2014/01/15/automobile-advertising-of-the-year-winners-video/#continued">videos below</a> or check out all of the finalists, <a href="http://www.autoblog.com/2013/12/22/auto-ad-of-the-year-award-finalist-video/">announced last month</a>, for a refresher.<p><a href="http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/" rel="bookmark">Continue reading <em>Honda scores big in Automobile Advertising of the Year Awards [w/videos]</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/">Honda scores big in Automobile Advertising of the Year Awards [w/videos]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 15 Jan 2014 17:15:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/20808775/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/#comments" title="View reader comments on this entry">Comments</a>
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<br />
This year the <a href="http://www.autoblog.com/detroit-auto-show/">Detroit Auto Show</a> didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.<br />
<br />
<a href="http://www.autoblog.com/honda/">Honda</a> walked off with three of the six awards, its <a href="http://www.autoblog.com/2013/07/08/honda-hands-ad-is-a-worthy-successor-to-cog/"><em>Hands</em></a> spot taking Broadcast honors, its <em><a href="http://www.autoblog.com/2013/07/26/honda-celebrates-life-ayrton-senna/">Sound of Honda</a></em> getting the Online category and <a href="http://www.autoblog.com/2013/10/24/honda-crv-impossible-illusions-ad-video/"><em>Illusions</em></a> winning Public Choice. <a href="http://www.autoblog.com/hyundai/">Hyundai</a> made the grade in Interactive with <em>Driveway Decision Maker</em>, <a href="http://www.autoblog.com/fiat/">Fiat</a> captured Print/Outdoor with its "<a href="http://www.autoblog.com/photos/2013-automobile-advertising-of-the-year-finalists/#photo-2117554/">Letters</a>" ad, and Toyota's <a href="http://www.autoblog.com/2012/10/14/watch-a-toyota-tundra-tow-space-shuttle-endeavor/"><em>Tundra Endeavor Campaign</em></a> spot and BMW's <em>A Window into the Near Future</em> were co-winners for Experiential.<br />
<br />
You can watch all of the press release and winning <a href="/2014/01/15/automobile-advertising-of-the-year-winners-video/#continued">videos below</a> or check out all of the finalists, <a href="http://www.autoblog.com/2013/12/22/auto-ad-of-the-year-award-finalist-video/">announced last month</a>, for a refresher.<p><a href="http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/" rel="bookmark">Continue reading <em>Honda scores big in Automobile Advertising of the Year Awards [w/videos]</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/">Honda scores big in Automobile Advertising of the Year Awards [w/videos]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 15 Jan 2014 17:15:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/20808775/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/#comments" title="View reader comments on this entry">Comments</a>
More... (http://www.autoblog.com/2014/01/15/automobile-advertising-of-the-year-winners-video/)