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02-05-2014, 03:02 AM
<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/chevrolet/" rel="tag">Chevrolet</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/honda/" rel="tag">Honda</a>, <a href="http://www.autoblog.com/subaru/" rel="tag">Subaru</a>, <a href="http://www.autoblog.com/toyota/" rel="tag">Toyota</a>, <a href="http://www.autoblog.com/tesla/" rel="tag">Tesla</a></p><a href="/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/#continued"><img alt="Black Friday Holiday Shopping" data-caption="A shopper looks through his Consumer Reports magazine while shopping for a digital camera at Best Buy on Black Friday, Nov. 27, 2009, in South Portland , Maine. (AP Photo/Robert F. Bukaty)" data-credit="ASSOCIATED PRESS" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1336x896+340+347/resize/628x417!/format/jpg/quality/85/http://o.aolcdn.com/hss/storage/adam/644f338251220b318bc13f02f8720af6/1a05e088a4b647449cf4a7bc6a9c74cd.jpeg" data-mep="114906" /></a><br />
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According to <em>Consumer Reports</em>, the automotive brands that stand out in the minds of car buyers are, in order: <a href="http://autoblog.com/toyota/">Toyota</a>, <a href="http://autoblog.com/ford/">Ford</a>, <a href="http://autoblog.com/honda/">Honda</a> and <a href="http://autoblog.com/chevrolet/">Chevrolet</a>. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.<br />
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It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, <em>Consumer Reports</em> deputy automotive editor.<br />
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The brand that made the biggest jump in perception amongst <em>Consumer Reports</em> readers is <a href="http://autoblog.com/tesla/">Tesla</a>, which posted an impressive 47-point gain to finish in fifth place. <a href="http://autoblog.com/subaru/">Subaru</a> is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down <a href="/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/#continued">below</a> for all the details from <em>Consumer Reports</em>, if you're so inclined.<p><a href="http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/" rel="bookmark">Continue reading <em>Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/">Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 05 Feb 2014 06:00:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/20823024/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/#comments" title="View reader comments on this entry">Comments</a>
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According to <em>Consumer Reports</em>, the automotive brands that stand out in the minds of car buyers are, in order: <a href="http://autoblog.com/toyota/">Toyota</a>, <a href="http://autoblog.com/ford/">Ford</a>, <a href="http://autoblog.com/honda/">Honda</a> and <a href="http://autoblog.com/chevrolet/">Chevrolet</a>. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.<br />
<br />
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, <em>Consumer Reports</em> deputy automotive editor.<br />
<br />
The brand that made the biggest jump in perception amongst <em>Consumer Reports</em> readers is <a href="http://autoblog.com/tesla/">Tesla</a>, which posted an impressive 47-point gain to finish in fifth place. <a href="http://autoblog.com/subaru/">Subaru</a> is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down <a href="/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/#continued">below</a> for all the details from <em>Consumer Reports</em>, if you're so inclined.<p><a href="http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/" rel="bookmark">Continue reading <em>Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/">Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 05 Feb 2014 06:00:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/20823024/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/#comments" title="View reader comments on this entry">Comments</a>
More... (http://www.autoblog.com/2014/02/05/consumer-reports-perceived-automaker-quality-toyota/)