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View Full Version : Honda Establishes New Acura Planning Arm For Brand Overhaul



87accordlxi
02-26-2014, 03:00 AM
A 10 percent drop in sales experienced by Acura in 2013 has led parent company Honda to form a new business planning and development group with the long-term goal of overhauling the brand’s identity. Bloomberg reports Honda R&D Americas president Erik Berkman will be appointed as division manager of the new Acura Business Planning Office, […]

More... (http://www.thetruthaboutcars.com/2014/02/honda-establishes-new-acura-planning-arm-for-brand-overhaul/)