Honda shines the spotlight on Project Drive-In success

Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/honda/" rel="tag">Honda</a><a href="/2013/09/24/honda-project-drive-in-video/#continued"><img alt="Project Drive-In Video" data-mep="10109" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1038x694+57+93/resize/628x417!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/adam/3e120be946df7e748403f313653f442f/Screen%20Shot%202013-09-24%20at%2010.54.48%20AM.png" /></a> 
 
<a href="http://www.autoblog.com/2013/08/12/honda-launches-project-drive-in-save-american-icons/">Project Drive-In</a>, a Honda-sponsored campaign to save drive-in theaters across the country, is beginning to bear fruit, as the first theaters have been informed that they'll be getting free digital projectors. Many theaters still use 35-millimeter film, which is being phased out rather aggressively in the movie industry. The move to digital, meanwhile, requires nearly a six-figure investment, forcing many drive-ins to close up shop for good. 
 
The first phase of the campaign saw the public vote for their favorite drive-in, with the top five getting a free digital projector, courtesy of <a href="http://www.autoblog.com/honda/">Honda</a>. There's some touching reaction videos of the owners being informed that they'd won down <a href="/2013/09/23/honda-shines-the-spotlight-on-project-drive-in-success/#continued">below</a>. The next phase in the program takes place on <a href="http://www.indiegogo.com/projects/project-drive-in-save-the-drive-in-fund">Indiegogo</a>, where <a href="http://projectdrivein.com">Project Drive-In</a> is trying to raise $100,000 for the drive-in that's gotten the next highest number of votes. If the Indiegogo campaign reaches that figure before its expiration on October 7, it'll make the donation and reset the meter to save another theater. 
 
Take a look down <a href="/2013/09/24/honda-project-drive-in-video/#continued">below</a> for the video from Honda on Project Drive-In, and then do yourselves a favor, and head over to the <a href="http://www.indiegogo.com/projects/project-drive-in-save-the-drive-in-fund">Project Drive-In Indiegogo campaign</a>, and make a donation.<a href="http://www.autoblog.com/2013/09/24/honda-project-drive-in-video/" rel="bookmark">Continue reading Honda shines the spotlight on Project Drive-In success</a><a href="http://www.autoblog.com/2013/09/24/honda-project-drive-in-video/">Honda shines the spotlight on Project Drive-In success</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 24 Sep 2013 17:01:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/09/24/honda-project-drive-in-video/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/20728581/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2013/09/24/honda-project-drive-in-video/#comments" title="View reader comments on this entry">Comments</a>

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