Honda, Mercedes top KBB brand image awards [w/video]

Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/buick/" rel="tag">Buick</a>, <a href="http://www.autoblog.com/chevrolet/" rel="tag">Chevrolet</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/gmc/" rel="tag">GMC</a>, <a href="http://www.autoblog.com/honda/" rel="tag">Honda</a>, <a href="http://www.autoblog.com/jaguar/" rel="tag">Jaguar</a>, <a href="http://www.autoblog.com/kia/" rel="tag">Kia</a>, <a href="http://www.autoblog.com/lexus/" rel="tag">Lexus</a>, <a href="http://www.autoblog.com/mercedes-benz/" rel="tag">Mercedes-Benz</a>, <a href="http://www.autoblog.com/mini/" rel="tag">Mini</a>, <a href="http://www.autoblog.com/porsche/" rel="tag">Porsche</a><a href="/2014/04/09/honda-mercedes-top-kbb-brand-image-awards-video/#continued"><img alt="ECONOMY" data-caption="The Honda emblem glimmers off the front of a 2007 Pilot sports utility vehicle in a long line of '07 Pilots on the lot of a Honda dealership in the south Denvr suburb of Littleton, Colo., on Sunday, Sept. 17, 2006. The Labor Department reported that wholesale prices edged up 0.1 percent last month as gasoline prices fell, helping to offset a jump in food costs. (AP Photo/David Zalubowski)" data-credit="David Zalubowski / AP" data-mep="209991" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/2000x1342+0+19/resize/628x417!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/midas/54b6719ca1e72d1042f8dea568a54685/200018443/64592415a96a4a20ad4a3575a07cca96.jpeg" /></a> 
 
<a href="http://www.autoblog.com/tag/kbb/">Kelley Blue Book</a> has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car. 
 
The award is divided up into luxury brands and <s>everyone else</s> non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is <a href="http://www.autoblog.com/honda/">Honda</a>, while <a href="http://www.autoblog.com/mercedes-benz/">Mercedes-Benz</a> was the king of the luxury brackets. <a href="http://www.autoblog.com/ford/">Ford</a>, meanwhile, had the best image among pickup buyers. 
 
Honda was also named the most trusted brand among shoppers, while <a href="http://www.autoblog.com/kia/">Kia</a>, <a href="http://www.autoblog.com/gmc/">GMC</a>, <a href="http://www.autoblog.com/mini/">Mini</a> and <a href="http://www.autoblog.com/chevrolet/">Chevrolet</a> also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include <a href="http://www.autoblog.com/lexus/">Lexus</a>, <a href="http://www.autoblog.com/buick/">Buick</a>, <a href="http://www.autoblog.com/porsche/">Porsche</a> and <a href="http://www.autoblog.com/jaguar/">Jaguar</a>. Mercedes was also named the most refined luxury brand. 
 
"The classic saying 'perception is reality' falls true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today's automakers," said Hwei-Lin Oetken, vice president of market intelligence for KBB. "With strong marketing communications coming from auto manufacturers and dealers, and the increased importance of peer reviews and ratings, consumers today are more influenced than ever to take interest in a brand, ultimately affecting their vehicle purchase decisions." 
 
Take a look <a href="/2014/04/09/honda-mercedes-top-kbb-brand-image-awards-video/#continued">below</a> for KBB's video recap of this year's awards, as well as a press release detailing the winning attributes of each brand.<a href="http://www.autoblog.com/2014/04/09/honda-mercedes-top-kbb-brand-image-awards-video/" rel="bookmark">Continue reading Honda, Mercedes top KBB brand image awards [w/video]</a><a href="http://www.autoblog.com/2014/04/09/honda-mercedes-top-kbb-brand-image-awards-video/">Honda, Mercedes top KBB brand image awards [w/video]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 09 Apr 2014 16:30:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2014/04/09/honda-mercedes-top-kbb-brand-image-awards-video/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/20865985/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2014/04/09/honda-mercedes-top-kbb-brand-image-awards-video/#comments" title="View reader comments on this entry">Comments</a>

More...