Honda Accord Hybrid sales capacity constrained

Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/hybrids/" rel="tag">Hybrid</a>, <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/plants-manufacturing/" rel="tag">Plants/Manufacturing</a>, <a href="http://www.autoblog.com/honda/" rel="tag">Honda</a><a href="http://www.autoblog.com/photos/2014-honda-accord-hybrid-review-1/"><img alt="2014 Honda Accord Hybrid" data-caption="OLYMPUS DIGITAL CAMERA " data-credit="AOL" data-mep="208403" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1265x849+0+0/resize/628x417!/format/jpg/quality/85/http://o.aolcdn.com/hss/storage/midas/f75d09a0c5457cdd0f4e70a5654bc701/200015396/2014-Honda-Accord-Hybrid.jpeg" /></a> 
 
<a href="http://www.autoblog.com/honda/">Honda</a> might be selling more hybrids if it could just get them to dealers. While the second-generation <a href="http://www.autoblog.com/honda/insight/">Insight</a> never lived up to sales expectations and <a href="http://www.autoblog.com/2014/02/28/honda-insight-officially-dead/">production is ending</a>, the Japanese automaker is seeing strong demand for the <a href="http://www.autoblog.com/tag/honda+accord+hybrid/">Accord Hybrid</a> here and abroad. However, there is so much global consumer desire that it can't keep them in US showrooms. 
 
The problem limiting the sales of the Accord Hybrid is its battery pack and its popularity in Japan. "There's a waiting list for the product," said Jeff Conrad, Honda general manager, to <a href="http://wardsauto.com/sales-marketing/insight-lacked-marketing-effort-accord-hybrid-capacity-constrained?page=1">Ward's Auto</a> about the sedan's US popularity. While the American Accord is built in Marysville, OH, the batteries are imported from Japan, where the model is quite popular. According to Ward's data, the automaker sold 2,414 examples of the hybrid version from October 2013 to February 2014 in the US, but it shifted 6,000 units in Japan in its first three months on sale. Conrad also admitted that the constrained supply is limiting the amount of marketing the automaker can do for the hybrid. 
 
Honda spokesperson Chris Martin told Autoblog the company is working on a solution to increase production for the near future. "We are going to resolve the battery issue," he said. 
 
Honda has had a rocky road in launching its hybrids. Conrad admits that the Insight never got much of a marketing push after its launch. The <a href="http://www.autoblog.com/honda/cr-z/">CR-Z</a> faces an uncertain future as well. <a href="http://green.autoblog.com/2014/02/21/honda-ending-cr-z-insight-sales-in-europe/">Sales of it are ending in Europe</a> for the 2015 model year, and Ward's data indicates that Honda only sold 4,550 of them in the US last year.<a href="http://www.autoblog.com/2014/04/10/honda-accord-hybrid-sales-capacity-constrained-report/">Honda Accord Hybrid sales capacity constrained</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 10 Apr 2014 10:30:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2014/04/10/honda-accord-hybrid-sales-capacity-constrained-report/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/20865229/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2014/04/10/honda-accord-hybrid-sales-capacity-constrained-report/#comments" title="View reader comments on this entry">Comments</a>

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