<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/honda/" rel="tag">Honda</a>, <a href="http://www.autoblog.com/category/celebrities/" rel="tag">Celebrities</a></p><a href="/2013/11/18/honda-michael-bolton-holiday-video/#continued"><img alt="Michael Bolton Honda" data-credit="YouTube" data-mep="30902" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/2560x1440+0+0/resize/628x353!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/adam/ebe9114f9634403b20c445b915aed5f7/Screen%20Shot%202013-11-18%20at%2012.39.45%20PM.png" /></a><br />
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There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" <a href="http://www.autoblog.com/dodge/">Dodge</a>, for instance, has been getting huge publicity by landing <a href="http://www.autoblog.com/2013/11/04/ron-burgundy-dodge-durango-ad-video/">Will Ferrell as Ron Burgundy</a>, to pitch its entire lineup on TV and on YouTube. <a href="http://www.autoblog.com/honda/">Honda</a> meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that <a href="http://www.autoblog.com/2011/02/02/video-audi-super-bowl-ad-features-kenny-g-as-prison-warden/">Kenny G was booked</a>.) We don't see how this can backfire, Honda.<br />
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In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.<br />
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Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to <s>get lost in Bolton's luxuriant eyes</s> <a href="/2013/11/18/honda-michael-bolton-holiday-video/#continued">watch the promotional video from Honda</a>.<p><a href="http://www.autoblog.com/2013/11/18/honda-michael-bolton-holiday-video/" rel="bookmark">Continue reading <em>Honda and Michael Bolton wish you happy holidays, social-style</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/11/18/honda-michael-bolton-holiday-video/">Honda and Michael Bolton wish you happy holidays, social-style</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 18 Nov 2013 14:30:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/11/18/honda-michael-bolton-holiday-video/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20770720/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/11/18/honda-michael-bolton-holiday-video/#comments" title="View reader comments on this entry">Comments</a>

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